An interview with Food Navigator USA discussing the future of e-commerce and high-level learnings from our work with Popcorners & King’s Hawaiian.
As consumers continue to gravitate to ecommerce for groceries and limit trips to retail stores, CPG companies will need to shift more of their advertising dollars to digital from traditional – but not all online marketing tactics and sales strategies are effective for all brands, cautions the omnichannel digital advertising services company Digilant. Read more at Food Navigator USA.