Marketing & Advertising
A Digiday webinar where I spoke about Analytics and how these best practices were used for our client, Harvard. With the rise of omnichannel and the increased pressure on teams for advertising efficiency, marketing analytics have never been more important — or difficult. Watch the webinar at Digiday.com
Interview about the future of podcasting and advertising for Warc. Despite an early pandemic dip, podcast downloads have rebounded, proving the platform’s popularity beyond how it became part of once-familiar commuting habits. Read more at Warc.com
Contribution to an eMarketer report about how political content & advertising will evolve on social media. Last year’s US presidential election played out on social platforms as much as it did in the streets and polling booths. This report discusses how politics shapes both the user and brand experiences on social media. Read more at …
An interview with Food Navigator USA discussing the future of e-commerce and high-level learnings from our work with Popcorners & King’s Hawaiian. As consumers continue to gravitate to ecommerce for groceries and limit trips to retail stores, CPG companies will need to shift more of their advertising dollars to digital from traditional – but not …
An interview with TotalRetail about omni-channel shopping in the wake of a pandemic. Marketers and retailers who have long relied on historical consumer behavior data and trends to guide their omnichannel planning and campaigns are facing a new reality in 2021. The pandemic has not only changed the way consumers shop and purchase products, but …
Contribution to an eMarketer report about the state of B2B Digital Advertising in 2020. While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before. Read more at eMarketer.
Contribution to an eMarketer report about the state of B2B Best Practices in the wake of a pandemic. Business and marketing plans conceived earlier in the year no longer work in a COVID-19 world. B2B companies must alter how and what they sell to adjust to the economic and societal conditions brought on by the …
Interview with Street Fight discussing if Google and Twitter can be trusted to be the gatekeepers of acceptable Coronavirus ads. Digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood …
Originally posted on Digilant.com. It’s a complicated time where brands must balance between being empathetic toward the stress real-life Americans are feeling and the need to move forward with business for the good of their employees. For those brands that remain in-market, there is a window of opportunity to drive business value. We’re in the middle …
Originally posted on Mobile Marketing Magazine. For the digital advertising industry, cookies are still the dominant data currency of today. Much of programmatic media-buying technology, and the way we deliver billions of digital ads, depends on this magical string of characters that helps identify consumers online. But as becomes clear when you examine these practices …